Zwelzy is the little dream of Pooja Mali, who’s always believed the right jewelry can totally change your vibe.

From a middle-class family, Pooja grew up skipping pricey outfits to splurge on affordable jewellery that still wowed. Wearing pieces that looked luxe without the cost, she kept wondering: “Why can’t more girls find stylish artificial jewellery they can actually afford?”

That spark became her mission.

Scrolling Insta one day while at her regular job, she saw how earrings, necklaces, and bangles made simple outfits pop. College girls, working pros, bridesmaids – everyone craved trendy, budget-friendly finds.

With pocket savings, a notebook of ideas, and butterflies in her stomach, Zwelzy launched.

What Zwelzy’s about

Three promises:

• Luxe looks, everyday prices
• Insta-ready trends that feel like you
• Comfy pieces you’ll actually wear often

Pooja handpicks from wholesale markets, testing earrings, necklaces, rings – everything. Does it feel good all day? Look premium IRL? Match tons of outfits? If not her vibe, it’s out.

For real girls like us

• College hustlers juggling classes and reels
• Pros going office-to-date
• Bridesmaids shining on a budget

Pooja gets it – she’s lived the outfit-repeat, accessory-hack life.

Why Zwelzy stands out

• Premium finishes from top wholesalers, never cheap-looking
• Fresh picks from IG trends and weddings
• Light, comfy, Indian-skin friendly

We’re growing one order at a time. Buying from Zwelzy? You’re backing a founder who started with wholesale sample boxes, dreaming big for girls like you.

Join the tribe

Love dressing up affordably? Feeling extra on normal days? Zwelzy’s your spot.

Thanks for jumping in – the best is ahead.